Branding
Urban Lawncare
Revitalizing a Legacy Brand for the Next Generation of Growth
Year :
2025
Industry :
Landscaping
Client :
Urban Lawncare
Project Duration :
6 months
The Challenge
Urban Lawncare, a well-established, family-run business in Northeast Kansas, had been serving its community since 1991. But with new ownership transitioning in 2024, they needed more than just a logo update—they needed a full brand refresh that honored the legacy while preparing the business for long-term commercial growth.
New owners Seth and Liz Howard were stepping into big shoes. They wanted to preserve Urban’s trustworthy reputation while modernizing their marketing, refining their messaging, and building a digital presence that could attract and retain larger commercial clients.
The Approach
Storyweaver Brands partnered with Urban Lawncare to completely reimagine the brand—without losing its roots. Through a collaborative brand strategy process, we uncovered the story that had always been there: a hardworking, locally trusted business that shows up, follows through, and takes pride in every property they touch.
Our deliverables included:
Brand Strategy & Messaging: Clarified Urban’s audience (commercial property managers), value proposition, and differentiators like full-service packages, dedicated office support, and education-driven client care.
Visual Identity Refresh:
Honed a clean, professional logo system with fresh colors and typography that still felt grounded and trustworthy.Website Copywriting & SEO:
Wrote new web content from scratch, including homepage, services, about, experience, booking, and blog—all optimized with local SEO to target business owners and property managers in Northeast Kansas.Marketing Materials:
Created brochures, social graphics, service flyers, and signage to reflect the updated brand and streamline customer communication.
The Results
Since launching their refreshed brand and new website, Urban Lawncare has:
Received enthusiastic feedback from longtime clients who appreciated the balance of old and new
Gained a new level of internal confidence, with team members using branded materials that reflect the quality of their work
This wasn’t just about a prettier logo or fancier words. It was about telling a true story—one that wove together past and present, grit and professionalism. By grounding the brand in clear messaging, a professional presence, and strategic design, Urban Lawncare now has the confidence and tools to scale with clarity.
More Projects
Branding
Urban Lawncare
Revitalizing a Legacy Brand for the Next Generation of Growth
Year :
2025
Industry :
Landscaping
Client :
Urban Lawncare
Project Duration :
6 months
The Challenge
Urban Lawncare, a well-established, family-run business in Northeast Kansas, had been serving its community since 1991. But with new ownership transitioning in 2024, they needed more than just a logo update—they needed a full brand refresh that honored the legacy while preparing the business for long-term commercial growth.
New owners Seth and Liz Howard were stepping into big shoes. They wanted to preserve Urban’s trustworthy reputation while modernizing their marketing, refining their messaging, and building a digital presence that could attract and retain larger commercial clients.
The Approach
Storyweaver Brands partnered with Urban Lawncare to completely reimagine the brand—without losing its roots. Through a collaborative brand strategy process, we uncovered the story that had always been there: a hardworking, locally trusted business that shows up, follows through, and takes pride in every property they touch.
Our deliverables included:
Brand Strategy & Messaging: Clarified Urban’s audience (commercial property managers), value proposition, and differentiators like full-service packages, dedicated office support, and education-driven client care.
Visual Identity Refresh:
Honed a clean, professional logo system with fresh colors and typography that still felt grounded and trustworthy.Website Copywriting & SEO:
Wrote new web content from scratch, including homepage, services, about, experience, booking, and blog—all optimized with local SEO to target business owners and property managers in Northeast Kansas.Marketing Materials:
Created brochures, social graphics, service flyers, and signage to reflect the updated brand and streamline customer communication.
The Results
Since launching their refreshed brand and new website, Urban Lawncare has:
Received enthusiastic feedback from longtime clients who appreciated the balance of old and new
Gained a new level of internal confidence, with team members using branded materials that reflect the quality of their work
This wasn’t just about a prettier logo or fancier words. It was about telling a true story—one that wove together past and present, grit and professionalism. By grounding the brand in clear messaging, a professional presence, and strategic design, Urban Lawncare now has the confidence and tools to scale with clarity.
More Projects
Branding
Urban Lawncare
Revitalizing a Legacy Brand for the Next Generation of Growth
Year :
2025
Industry :
Landscaping
Client :
Urban Lawncare
Project Duration :
6 months
The Challenge
Urban Lawncare, a well-established, family-run business in Northeast Kansas, had been serving its community since 1991. But with new ownership transitioning in 2024, they needed more than just a logo update—they needed a full brand refresh that honored the legacy while preparing the business for long-term commercial growth.
New owners Seth and Liz Howard were stepping into big shoes. They wanted to preserve Urban’s trustworthy reputation while modernizing their marketing, refining their messaging, and building a digital presence that could attract and retain larger commercial clients.
The Approach
Storyweaver Brands partnered with Urban Lawncare to completely reimagine the brand—without losing its roots. Through a collaborative brand strategy process, we uncovered the story that had always been there: a hardworking, locally trusted business that shows up, follows through, and takes pride in every property they touch.
Our deliverables included:
Brand Strategy & Messaging: Clarified Urban’s audience (commercial property managers), value proposition, and differentiators like full-service packages, dedicated office support, and education-driven client care.
Visual Identity Refresh:
Honed a clean, professional logo system with fresh colors and typography that still felt grounded and trustworthy.Website Copywriting & SEO:
Wrote new web content from scratch, including homepage, services, about, experience, booking, and blog—all optimized with local SEO to target business owners and property managers in Northeast Kansas.Marketing Materials:
Created brochures, social graphics, service flyers, and signage to reflect the updated brand and streamline customer communication.
The Results
Since launching their refreshed brand and new website, Urban Lawncare has:
Received enthusiastic feedback from longtime clients who appreciated the balance of old and new
Gained a new level of internal confidence, with team members using branded materials that reflect the quality of their work
This wasn’t just about a prettier logo or fancier words. It was about telling a true story—one that wove together past and present, grit and professionalism. By grounding the brand in clear messaging, a professional presence, and strategic design, Urban Lawncare now has the confidence and tools to scale with clarity.