Branding
Trusted Care
A Unified Brand for a Growing Holistic Wellness Practice
Year :
2022
Industry :
Health
Client :
Trusted Care
Project Duration :
3 Months / Continuous
The Challenge
When Dr. Melinda Pregont opened Trusted Care, her focus was chiropractic care. But as her practice grew to include massage therapy, mental health counseling, naturopathic medicine, and birth support services, her original branding no longer reflected the depth—or the harmony—of what she offered.
Dr. Melinda needed a brand that could hold all of it. Something that felt trustworthy, grounded, and whole. Something that said: this is more than a chiropractic office—it’s a collaborative center for total wellness.
The Process
Storyweaver Brands partnered with Trusted Care to reimagine their brand from the inside out. We started with clarity—mapping out each service line and understanding how they supported the bigger vision: comprehensive, compassionate, and integrative care.
Our work focused on:
Defining a unified identity that could represent a diverse team of providers
Communicating holistic care in a way that still felt professional and approachable
Creating design assets that would grow with the practice
The Deliverables
We developed a brand system that is grounded, elegant, and deeply connected—just like the care Trusted Care provides.
Deliverables included:
Brand Strategy:
Defined the mission, message, and shared language across services, centering on holistic healing and patient empowermentVisual Identity:
Designed a calming, modern logo featuring a lotus built into an infinity loop—symbolizing the continuous flow between body, mind, and spiritColor Palette & Typography:
Created a natural, healing-inspired visual system that reflected both clinical care and emotional safetyMarketing Collateral:
Provided print and digital templates for future materials, helping the team stay consistent and confident as they continue to grow
The Outcome
Trusted Care now has:
A brand that reflects the full scope of services they offer—without feeling fragmented
A visual identity that brings peace, professionalism, and cohesion to their practice
Clear messaging that honors each provider’s specialty while uniting them under a shared vision
A foundation that positions the practice for future expansion and visibility in the community
Why It Worked
Trusted Care wasn’t just expanding—it was evolving. We helped shape a brand that honors the deep connections between physical, emotional, and spiritual wellness. By weaving together a diverse team under one rooted identity, we built a brand that feels as whole as the care it represents.
More Projects
Branding
Trusted Care
A Unified Brand for a Growing Holistic Wellness Practice
Year :
2022
Industry :
Health
Client :
Trusted Care
Project Duration :
3 Months / Continuous
The Challenge
When Dr. Melinda Pregont opened Trusted Care, her focus was chiropractic care. But as her practice grew to include massage therapy, mental health counseling, naturopathic medicine, and birth support services, her original branding no longer reflected the depth—or the harmony—of what she offered.
Dr. Melinda needed a brand that could hold all of it. Something that felt trustworthy, grounded, and whole. Something that said: this is more than a chiropractic office—it’s a collaborative center for total wellness.
The Process
Storyweaver Brands partnered with Trusted Care to reimagine their brand from the inside out. We started with clarity—mapping out each service line and understanding how they supported the bigger vision: comprehensive, compassionate, and integrative care.
Our work focused on:
Defining a unified identity that could represent a diverse team of providers
Communicating holistic care in a way that still felt professional and approachable
Creating design assets that would grow with the practice
The Deliverables
We developed a brand system that is grounded, elegant, and deeply connected—just like the care Trusted Care provides.
Deliverables included:
Brand Strategy:
Defined the mission, message, and shared language across services, centering on holistic healing and patient empowermentVisual Identity:
Designed a calming, modern logo featuring a lotus built into an infinity loop—symbolizing the continuous flow between body, mind, and spiritColor Palette & Typography:
Created a natural, healing-inspired visual system that reflected both clinical care and emotional safetyMarketing Collateral:
Provided print and digital templates for future materials, helping the team stay consistent and confident as they continue to grow
The Outcome
Trusted Care now has:
A brand that reflects the full scope of services they offer—without feeling fragmented
A visual identity that brings peace, professionalism, and cohesion to their practice
Clear messaging that honors each provider’s specialty while uniting them under a shared vision
A foundation that positions the practice for future expansion and visibility in the community
Why It Worked
Trusted Care wasn’t just expanding—it was evolving. We helped shape a brand that honors the deep connections between physical, emotional, and spiritual wellness. By weaving together a diverse team under one rooted identity, we built a brand that feels as whole as the care it represents.
More Projects
Branding
Trusted Care
A Unified Brand for a Growing Holistic Wellness Practice
Year :
2022
Industry :
Health
Client :
Trusted Care
Project Duration :
3 Months / Continuous
The Challenge
When Dr. Melinda Pregont opened Trusted Care, her focus was chiropractic care. But as her practice grew to include massage therapy, mental health counseling, naturopathic medicine, and birth support services, her original branding no longer reflected the depth—or the harmony—of what she offered.
Dr. Melinda needed a brand that could hold all of it. Something that felt trustworthy, grounded, and whole. Something that said: this is more than a chiropractic office—it’s a collaborative center for total wellness.
The Process
Storyweaver Brands partnered with Trusted Care to reimagine their brand from the inside out. We started with clarity—mapping out each service line and understanding how they supported the bigger vision: comprehensive, compassionate, and integrative care.
Our work focused on:
Defining a unified identity that could represent a diverse team of providers
Communicating holistic care in a way that still felt professional and approachable
Creating design assets that would grow with the practice
The Deliverables
We developed a brand system that is grounded, elegant, and deeply connected—just like the care Trusted Care provides.
Deliverables included:
Brand Strategy:
Defined the mission, message, and shared language across services, centering on holistic healing and patient empowermentVisual Identity:
Designed a calming, modern logo featuring a lotus built into an infinity loop—symbolizing the continuous flow between body, mind, and spiritColor Palette & Typography:
Created a natural, healing-inspired visual system that reflected both clinical care and emotional safetyMarketing Collateral:
Provided print and digital templates for future materials, helping the team stay consistent and confident as they continue to grow
The Outcome
Trusted Care now has:
A brand that reflects the full scope of services they offer—without feeling fragmented
A visual identity that brings peace, professionalism, and cohesion to their practice
Clear messaging that honors each provider’s specialty while uniting them under a shared vision
A foundation that positions the practice for future expansion and visibility in the community
Why It Worked
Trusted Care wasn’t just expanding—it was evolving. We helped shape a brand that honors the deep connections between physical, emotional, and spiritual wellness. By weaving together a diverse team under one rooted identity, we built a brand that feels as whole as the care it represents.